Digital Marketing Company in Noida
Cyber Web India is an Award Winning Digital Marketing Company in Noida, India which is offering Digital Marketing Services in Noida, India.
What is Digital Marketing?
Digital marketing has become one of the most popular buzz words in recent years. Everyone is talking about digital marketing and professionals praise that this is the way to build an online business. If you enter the term “digital marketing” in Google Trends, you’ll see that the terms for digital marketing change significantly. Universities announce their new digital marketing courses. There is generally more demand from users to learn digital marketing and use it to improve their online presence. In this guide we will explore what digital marketing is, what the different digital marketing channels are, what a digital marketing strategy is, and clarify some misconceptions about digital marketing and its role in the internet world. Digital marketing is a broad term that encompasses all the marketing channels and methods that you can use to advertise products or services on the Internet, as well as electronic devices such as televisions, mobile phones and electronic billboards. The main difference between digital marketing and traditional marketing is that digital marketing campaigns run exclusively through digital channels. This gives sellers more control, tools and data to analyze the effectiveness of a campaign.
Digital Marketing Channels
Digital marketing has several channels that can be divided into online marketing channels and offline marketing channels. The main difference between the two is that online marketing channels are based solely on the Internet, while offline marketing channels are related to digital devices that are not necessarily connected to the Internet.
Online marketing channels
- Website Marketing
- Search Engine optimization
- Pay-per-click advertising
- Content Marketing
- propaganda mail
- Social Media Marketing
- Affiliate Marketing
- Internal Marketing
- Mobile Marketing
- Video Marketing
Offline marketing channels
- TV Marketing
- SMS marketing
- radio marketing
- Poster Marketing
A website is the focus of all digital marketing campaigns. In itself, it is a very powerful channel, but it is also the means to carry out most of the other online marketing campaigns. Your website must be the best possible representation of your brand, your product and your services. It needs to be fast, compatible with mobile devices and easy to use. Once you have a website, you need to develop a digital marketing strategy and promote your website and its content to attract more visitors and customers.
Search Engine Optimization (SEO)
Search Engine Optimization is the unique process of promoting your brand website for the all search engines like Google, Yahoo and Bing. The main goal of SEO is to help a website to achieve a higher ranking in the search results and to get organic traffic from search engines. SEO has a number of topics. The most important are:
- Technical SEO
- SEO on the side
- SEO out of page
Pay Per Click Advertising (PPC)
PPC Advertising allows you to reach Internet users on different networks through paid ads. You can set up PPC campaigns on Google, Bing, Linkendin, Twitter, Pinterest, or Facebook and show your ads to people searching for terms for your products or services. PPC campaigns can segment users based on their demographics (age, gender, etc.) or even their particular interests or location. Each time a user clicks on your ads, you pay a fee to the provider (and therefore the pay-per-click term). The most popular platform of PPC is Google Ads and Facebook. PPC and SEO campaigns form the so-called Search Engine Marketing (SEM).
Content marketing has to do with content. The digital world is a large collection of content in various forms such as text, images, audio and video. The goal of a content marketing campaign is to reach potential customers with content. The content is usually published on a website and then promoted through social networks, email marketing, SEO or even PPC campaigns. The difference between having a blog and running a content marketing campaign is that the latter has specific goals, what content should be published, when to publish, who to target, and how to monitor the effectiveness of your content campaigns shall be. The main tools of content marketing are:
- Online Courses
Despite the increasing use of social networks, email marketing remains one of the most effective digital marketing channels. Many people confuse email marketing with the hundreds of spam messages we receive every day, but that’s not what email marketing is about. E-mail marketing is the means to get in touch with your potential customers or people who are interested in your brand. This implies that these people want to hear from you and do not abuse your inbox. In fact, many successful online businesses and marketers use all other digital marketing channels to add potential customers to their email lists, and then use e-mail marketing to create a series of funnels to turn those potential customers into customers.
Social Media Marketing
Social media marketing has to do with reaching people in different social networks, whether through content marketing campaigns (publications), paid ads, or both. The main goal of a social media marketing campaign is brand awareness and building social trust. However, if you deepen social media marketing, you can use it to attract potential customers or even as a direct sales channel. Take Facebook, for example. A Facebook sales funnel consists of 3 main steps.
- The upper part of the funnel is consciousness. At this stage, you can use Facebook ads to showcase your brand to Facebook users. Your goal in this phase is to place your ad in front of as many people as possible and attract new followers.
- The second step is the consideration. Right now, your goal is to get people (who have shown interest in your brand) to guide them through the funnel and let them visit your site, interact with your site, install your application, send a message etc.
- The third step is the conversion. This is the last step in trying to convince others to get into your funnel to convert it. A conversion can be anything that’s valuable to your business, such as: For example, selling a product or service or visiting your store.
As you can see in the previous diagram, you have different options for each funnel stage, which type of campaigns you can use.
Affiliate marketing is one of the oldest forms of marketing, which has grown significantly with the increasing use of the Internet. Basically, you’re promoting affiliate marketing to someone else’s products and getting a commission every time you make a sale or introduce a potential customer. Many companies, known as Amazon, offer affiliate programs that pay millions of money a month for sites selling their products. When designing your digital marketing strategy, you need to include affiliate marketing to engage people in your brand and to sell your products for a commission. In other words, if you have an online advertising product or service, consider creating a partner program where people can register and search for resources and materials to promote their products on the Internet. You get a commission as a reward, but the benefits to you as a provider are much more. Not only can your partners generate more sales, they can become the best representatives of your brand and positively influence other people to buy or connect with your business.
Inbound marketing is another elegant term that says how you can use multiple digital marketing channels to reach new customers first and foremost through the content creation process and “push” them through a funnel until they become one. The main elements of inbound marketing are content, attention, commitment, trust and satisfaction. All of these elements have a single goal: to help companies connect with their potential customers and establish a two-way communication channel that generates more revenue. All digital marketing channels have similar sales funnels. What is different in many cases is the terminology used to describe each stage of the funnel. In general, a digital sales funnel has three main goals: to advertise your brand, to integrate it into your brand (either through your website or application) and to implement it.
Video marketing is a relatively new thing, but lately it has become so popular that you simply cannot ignore it. YouTube has become the second most popular search engine, and many people turn to YouTube before they make a purchase decision, learn something, or just relax. YouTube is just one of the ways that you can use video marketing. There are many other platforms like Facebook Videos, Instagram, Vimeo to do a video marketing campaign. Make the most of the video by incorporating it into your SEO campaigns, content marketing, and social networks. Running independent video campaigns can be expensive and does not always bring a positive return on investment. However, if the video is used as part of your other campaigns, the ROI is justified. Here are some examples of using video marketing as part of a digital marketing strategy.
Offline marketing channels
The channels described above are the most important components of digital marketing. These are the channels that can be operated over the Internet (hence the term online marketing channels) and in many cases the only ones you need for a strong online presence. The offline marketing channels described below continue to be used but are not appropriate for all businesses. For example, a small business has no means to advertise on television or electronic billboards.
TV marketing is not dead; on the contrary, it is a marketing channel that will gain momentum in the coming years. Currently, television advertising is not 100% targeted. Sellers can only make assumptions based on the statistics of a limited number of people. The introduction of Web TV will change this dramatically. Marketing professionals can target the audience based on a number of factors and make informed decisions about which content to produce.
What is a digital marketing strategy?
A digital marketing strategy is a detailed plan of how you can use the various digital marketing channels to achieve your business goals. When designing a digital marketing strategy, you should consider which channels to use, which resources (people, time, and money) should be allocated to each channel, and what to expect in terms of results. One common mistake that many digital marketing managers or small business owners make is that they try to do everything at once and get no results at the end of the day. Either because you do not have the experience of running digital marketing campaigns or spending your budget on channels that are not suitable for your business.
Example of a digital marketing strategy:
- Although each digital marketing strategy is unique and based on the specific needs and goals of a business, here’s an example of how all marketing channels can work towards a common goal.
Example: Digital marketing strategy for a company selling digital products (online courses, e-books, etc.).
Step 1: Website: The first step is to create a website that is fast and mobile. The site must have multiple landing pages (or sales pages) to present the company and its products.
Step 2: SEO: The next step is to run an SEO audit and identify which areas should be optimized for SEO. The technical SEO must be addressed first, then the SEO on the page and the last SEO outside the page.
Step 3: Content Marketing: Based on the results of a thorough keyword research and the results of the SEO audit, you need to create a content marketing plan that includes:
- What kind of content to create for the website (text and videos)
- Time of publication (release calendar)
- How to apply it (may include social media channels, email and PPC campaigns).
Step 4: Social Media Marketing: Use all social media marketing campaigns to drive brand awareness and revenue. Identify the social media channels that are appropriate for marketing your business (according to the customer profile) and create a schedule for publishing content on those networks. Create concurrent lists of influential people and others interested in your products, or share your content on social networks.
Step 5: E-mail Marketing: Create an e-mail list in several areas of CTA on your website and in social media channels. Your first goal is to get people to subscribe to your newsletter or sign up to download free material or register for free trials. Create multiple email marketing funnels to get your subscribers from the awareness phase to the conversion phase.
Step 6: Pay per click advertising: In parallel with the above activities, set up an AdWords campaign targeted to people searching for product-related keywords on Google and remarketing campaigns on Facebook to users track who visited your website but website did not do the conversion.
Step 7: Video Marketing: Step 3 above determines which topics / keywords you can use to create video content. Post your videos on a dedicated YouTube channel, on Facebook, Instagram, and any other platform you target in your campaigns. For each video, create a blog post on your website and embed the video with text content.
Step 8: Mobile Marketing: Consider creating a mobile application that users can download from app stores. It contains the latest news and opportunities to access your courses with your application.
Step 9: Measure and analyze the results: Make sure Google Analytics is properly installed and configured and that you can accurately measure the effectiveness of previous campaigns. Create an Excel spreadsheet and add details about costs, number of visits, number of conversions, people reached, etc. for each campaign. The above is just a summary of what your digital marketing strategy should entail. If it’s a small business with limited resources, it’s normal that you cannot run the entire plan from the start. What you should do is a step-by-step approach that starts with your website, SEO, and content marketing. Once you have them installed for several months, you will notice a gradual increase in traffic and revenue. Then you can add the other tools to the mix.